Join us in the THEATER for these special sessions:
11:00 AM - 12:00 PM: Social Networking
Twitter for Business: Getting Started
Of all the social networking phenomena, Twitter has emerged as one of the most popular and powerful. Even David Pogue, New York Times technology columnist, started "tweeting" this year. And Pogue does admit that he was initially baffled by this "micro-blog" that limits you to messages of 140 characters or less. If you are curious about what Twitter is, how it works and whether you should be using it in your business, come to this workshop where we'll discuss:
- - how to set up a Twitter account, choosing a user name
- - how to get started following and getting followers
- - tips for writing good tweets
- - how to monitor your company's reputation on Twitter
- - how Portland businesses are using Twitter
- - creative ways to use Twitter to make your customers smile and want to follow you
- - Twitter pitfalls and how to avoid them
Jean MacDonald handles marketing and public relations for SmileOnMyMac, the Mac OS X productivity software developer. On Twitter, you can find her at http://www.twitter.com/macgenie and the company at http://www.twitter.com/SmileOnMyMac.
12:00 PM - 1:00 PM: Adobe Creative Suites
Integration is the key to Adobe Creative Suites, this session will cover aspects of Bridge, Photoshop, Illustrator, InDesign, and Flash. Whether it’s manipulating an image in Photoshop or creating a set of work in Illustrator an advantage of working with Creative Suites is that the files work well in the other applications. See how InDesign can use these files, help you create press-ready publications, and start to create interactive documents that can go to Flash for completion. We’ll cover a lot of territory, so hang on!
11:00 PM – 2:00 PM: Wacom + Adobe = Fun!
If you use any of the Adobe Creative Suite applications and have ever wished you could be more efficient or simply do more, join us for this fun seminar. You will see how using a Wacom tablet or Cintiq can increase your productivity and creativity. We will also share some techniques, tips and tricks that will carry over to your everyday Mac computing outside of the Adobe Suite.
2:00 PM - 3:00 PM: The New Logic Studio
With over 200 new features and enhancements, the new Logic Studio delivers everything musicians need to write, record, produce, and perform on a Mac. The center of Logic Studio is Logic Pro 9, which makes it easier than ever to create your own compositions. Produce and play nearly any sound imaginable with a huge collection of effects, instruments, and loops, including the new Amp Designer and Pedalboard plug-ins. Use MainStage 2 to perform live with the instruments, amps, effects, and sounds you used to make your tracks. Logic Studio also comes with applications and utilities that expand your creative options into audio post-production and mastering, including Soundtrack Pro 3, WaveBurner 1.6, and more. Be one of the first to see all the exciting changes!
3:00 PM – 4:00 PM: Adobe Photoshop CS4
A deeper dive into features of Photoshop and Bridge CS4 with Colin Fleming. See new techniques for image retouching and adjustments, non-destructive editing and RAW workflows, along with various image merging tasks. This’ll be fast-paced and fun!
Join us in our THINK TANK for these special sessions:
11:00 AM – 12:00 PM: Take Back Your Website!
Ian Schray of Softpress (makers of Freeway, award-winning website-building software for Mac) will spend an hour showing how the software works - how to create attractive, functional websites without needing to know a darn thing about coding.
Learn how to create and maintain your online presence without the need to become an expert in HTML coding - or Flash. Create exactly what you want in a clean, comfortable interface: Freeway generates all the code for you. Ian will also compare the two versions of the software, Freeway Pro and Freeway Express.
He will cover a variety of web strategies, including how to use the included templates, how easy it is to work beyond those templates, how easy it is to post a site to your own host or server, how to set up a variety of different kinds of sites (including e-commerce sites and blogs), how to set up a site to be seen on an iPhone, and how to optimize your site for SEO - in other words, how to be found by Google and Yahoo.
Freeway is an easy, cost-effective way to get yourself on the web with no sacrifice in quality. Show off your portfolio, slide shows, and more without having to know HTML. Not least, since Freeway only makes standards-compliant websites, you never have to worry about a client or agency missing out on seeing your work, no matter what web browser they use.
12:00 PM - 1:00 PM: Learn how to turn your Mac in to a TV and DVR with Elgato's EyeTV Hybrid or EyeTV 250 Plus
Elgato is the home of internationally acclaimed EyeTV, the world’s leading television solution for the Mac. Elgato produces award-winning TV recording software together with a complete range of TV tuners to watch, record, and edit TV and HDTVon the Mac. Elgato also produces a variety of world-class H.264 video products.
1:00 PM - 2:00 PM: Cyber Cops: Tracking Laptop & Gadget Thieves with Technology
GadgetTrak Founder Ken Westin will be presenting case studies and interesting stories of how his company has used technology to recover laptops, mobile phones and other devices. Topics will also include how you can keep your Mac and identify safe from thieves.
2:00 PM - 3:00 PM: Top 10 Reasons to Use Text Expander to Save Time and Keystrokes on Your Mac
TextExpander, from SmileOnMyMac, saves you countless keystrokes with customized abbreviations for your frequently-used text strings and images. Easily insert a customized signature with a few keystrokes. You can even include a photo or logo! Add common typos as triggers‚ TextExpander automatically replaces them with the correct spelling! Learn this and more in this fun seminar.
3:00 PM - 4:00 PM: Search Engine Marketing Tips and Tactics
Join Colleen Wright of the Search Engine Academy of Oregon and get some search engine marketing tips and tactics that you can implement immediately at this free seminar.
- You will learn:
- - The difference between on-page and off-page factors and how to take advantage of them
- - Usability Tips that will keep your visitors on your site
- - What tools you can use to help determine the best course of action for optimizing your website
- - Why it is important to understand search and where search is heading in the future
- - Basic Actionable steps to implement immediately
While introducing these marketing nuggets, she will also give you a brief overview of what you will learn in the "Ultimate SEO Mastery Workshop" coming in October. If you have been thinking about taking the class or just want information on SEO basics, this is one hour you don't want to miss.